Analytics

Forget Industry Data – Here’s How To Find Your Own SERP CTR Curve

It all started with AOL’s leaked click through rates in 2006 that revealed to us the percentage of clicks each ranking position received – a mystery previously unsolved. This was the first stepping stone in the attempt to not only estimate current traffic, but estimate potential traffic. In the years since, there have been numerous …

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Search Experience Architecture: Where I’m Going and Why

It’s no mystery that in the SEO industry there is a desire to abandon the “SEO” label due to negative perceptions and skill-limiting connotations. Professionals are trading in the term “SEO” for newer, fresher titles like “inbound marketer,” “earned media marketer,” and even sticking strictly to “content marketer.” While some are abandoning the three letters …

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