Content Strategy

How To Do A Content Audit Pt 2: The Qualitative Audit

It’s been a year and a half since writing how to do a quantitative content audit, so it would be an understatement to say this is overdue. The quantitative audit dealt strictly with objective analytics and page elements, utilizing various data sources to create an unbiased inventory. Now we move on to the qualitative content …

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How To Do A Content Audit Part 1: The Quantitative Inventory

Overview With all the buzz about content strategy, it can be dizzying trying to decide where to start. Inspired by Kristina Halvorson and Melissa Rach’s book, Content Strategy For The Web (second edition) this post is meant to describe one method of accomplishing the first step in the planning process; a Quantitative Inventory. As described so …

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