About Harris Schachter

Harris Schachter is a caffeine-powered robot, built with the brain of a marketer, the eyes of a UX designer, the ears of a psychologist, and the mouth of a copywriter - with calculators for arms. Read more here.

How The Blockchain Will Change Digital Marketing

If you’re like most people you probably think of Bitcoin when you hear the word “blockchain.” While Bitcoin was the first application of blockchain technology, the fundamental principle of how “digital ledgers” work has many more applications than just cryptocurrency. One which I’m keen on watching unfold is the potential use in digital marketing and advertising.

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Comparing Google Home to Google Search

A few weeks ago we purchased a Google Home for the office in order to investigate the relationship between Google Voice (Google Assistant) and SEO (specifically, featured snippet results). I thought it was so handy I bought one myself. Inspired by Dr. Pete’s initial foray into it, I wanted to provide more detail with my own observations. I recommend reading his post first, so you have an understanding about the relationship between Voice and Featured Snippets.

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How to Make Spaces in Instagram Captions & Bios

As a daily Instagram browser, all too often I see terribly formatted captions and bios- most making the mistake of trying to put spaces between the photo caption and the hashtag section but failing miserably. Here is a simple trick for making real spaces in your posts and bios, without periods or other characters.

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Pokemon Go: Testing Google’s Reflexes

Last Weds (5 days ago at the time of writing) Niantic, Inc released Pokemon Go, an overnight sensation the likes of which no one could have predicted. The app, which lets you catch Pokemon “in real life” is so addicting, you’d think Walter White was selling it. It is more than likely if you’re reading this, than you already know the deal. But between hitting up pokèstops, the internet marketer and SEO in me couldn’t help what was happening on Google.

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Review: Can I Rank? (SEO Platform)

Can I Rank is an online marketing tool based on a simple concept- data driven recommendations from opportunity to execution. This is a unique feature among such tools, and specifically provides insight into whether or not the desired outcomes are feasible (hence the name). This tool can help you, the marketer, set better expectations before kicking off any work with a new client. Once under the hood, Can I Rank provides tools for both measurement and opportunity identification in three key areas: Content, SEO, and Social.

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