What does an effective content strategy look like, when specifically geared to take advantage of semantic search? The following is a presentation I gave for the fine folks at the DC, VA & MD Search Engine Marketing Group on January 16, 2014. Since slides only tell half the story, I’ll try to replicate as much […]
Content Strategy in the Age of Semantic Search Read More »
It all started with AOL’s leaked click through rates in 2006 that revealed to us the percentage of clicks each ranking position received – a mystery previously unsolved. This was the first stepping stone in the attempt to not only estimate current traffic, but estimate potential traffic. In the years since, there have been numerous
Forget Industry Data – Here’s How To Find Your Own SERP CTR Curve Read More »
We all know social media activity can boost organic search visibility, acting as signals by which search engines judge content quality. But what are the negative effects of such an interaction, if there are any? Furthermore, if social indicators are used to judge content, why are algorithm updates still spoken of in relation to links?
Negative Social Citations: Is The Search & Social Glass Half Empty? Read More »
It’s no mystery that in the SEO industry there is a desire to abandon the “SEO” label due to negative perceptions and skill-limiting connotations. Professionals are trading in the term “SEO” for newer, fresher titles like “inbound marketer,” “earned media marketer,” and even sticking strictly to “content marketer.” While some are abandoning the three letters
Search Experience Architecture: Where I’m Going and Why Read More »
Like most, I find myself using the iPad more and more for everyday browsing. Although it is convenient, the utility (as an internet marketing professional) is greatly reduced now that I’m used to the SEO plugins, extensions and tools available on via desktop. It feels like something is missing- sort of like those days when
iPad Apps for SEO: Work Has Never Been This Laid Back Read More »
