Industry Insights

How The Blockchain Will Change Digital Marketing

If you’re like most people you probably think of Bitcoin when you hear the word “blockchain.” While Bitcoin was the first application of blockchain technology, the fundamental principle of how “digital ledgers” work has many more applications than just cryptocurrency. One which I’m keen on watching unfold is the potential use in digital marketing and …

How The Blockchain Will Change Digital Marketing Read More »

Negative Social Citations: Is The Search & Social Glass Half Empty?

We all know social media activity can boost organic search visibility, acting as signals by which search engines judge content quality. But what are the negative effects of such an interaction, if there are any? Furthermore, if social indicators are used to judge content, why are algorithm updates still spoken of in relation to links? …

Negative Social Citations: Is The Search & Social Glass Half Empty? Read More »

Search Experience Architecture: Where I’m Going and Why

It’s no mystery that in the SEO industry there is a desire to abandon the “SEO” label due to negative perceptions and skill-limiting connotations. Professionals are trading in the term “SEO” for newer, fresher titles like “inbound marketer,” “earned media marketer,” and even sticking strictly to “content marketer.” While some are abandoning the three letters …

Search Experience Architecture: Where I’m Going and Why Read More »