This campaign was interesting and fun as it was the first time I tried Instagram as a lead gen channel, rather than taking pictures of cars or our cat. Combined with SEO strategies, this case study resulted in an overall 400% increase in sales.
A colleague of mine started a new business and asked me to help to drive traffic to the site through inbound channels (without paid assistance). Starting from scratch with no other sources of traffic besides the occasional Facebook referral, it was the perfect oppotunity to try something new. The product is a locally relevant, custom made item which is both targeted to Richmond, VA and highly visual. Although the price point isn’t very high, this is his side job and only needs to dedicate a few hours per week to produce them. Without giving it away, if you’ve ever been to Richmond you’ve definitely seen these on the backs of cars, fixie bikes, storefronts, etc. This business takes it one step further with highly customized versions- similar enough to be recognizable but different enough to communicate personalization and individuality.