It’s been a year and a half since writing how to do a quantitative content audit, so it would be an understatement to say this is overdue. The quantitative audit dealt strictly with objective analytics and page elements, utilizing various data sources to create an unbiased inventory. Now we move on to the qualitative content audit, which requires subjective views and expertise to provide value. Although subjective, qualitative data collection is necessary to gauge the full effectiveness of your web content, whether you’re about to complete a redesign or just keeping tabs on your content marketing strategy.
What does an effective content strategy look like, when specifically geared to take advantage of semantic search? The following is a presentation I gave for the fine folks at the DC, VA & MD Search Engine Marketing Group on January 16, 2014. Since slides only tell half the story, I’ll try to replicate as much of the talk as I can in this post. Also a big thanks to Haiku Deck for having such an awesome product.
I had the pleasure of presenting the following to a great group of content strategists, designers, developers, and business owners at RVA Content Strategy on October 1, 2013. The theme of it was in honor of the conclusion of one of my favorite shows, Breaking Bad.
Check it out, and have an A-1 day!