Can I Rank is an online marketing tool based on a simple concept- data driven recommendations from opportunity to execution. This is a unique feature among such tools, and specifically provides insight into whether or not the desired outcomes are feasible (hence the name). This tool can help you, the marketer, set better expectations before kicking off any work with a new client. Once under the hood, Can I Rank provides tools for both measurement and opportunity identification in three key areas: Content, SEO, and Social.
Consumers have always wanted entertainment on an a-la carte basis. This has been a hot topic in the cable TV market for a while. Why pay for channels you don’t watch? This same concept led to the success of Netflix and other internet connected media sources for mere dollars per month. Additionally the success of skip-the-commercials technology is a must-have for many people, whether a TiVo or a DVR.
This is what Google Contribute essentially is; skip the commercials for a few dollars per month. I signed up as soon as I heard of it, and received my invite this week (4/24/15). I immediately clicked though, set up my payment information and hit the (virtual) streets. Here is my first impression.
It’s been a year and a half since writing how to do a quantitative content audit, so it would be an understatement to say this is overdue. The quantitative audit dealt strictly with objective analytics and page elements, utilizing various data sources to create an unbiased inventory. Now we move on to the qualitative content audit, which requires subjective views and expertise to provide value. Although subjective, qualitative data collection is necessary to gauge the full effectiveness of your web content, whether you’re about to complete a redesign or just keeping tabs on your content marketing strategy.
What does an effective content strategy look like, when specifically geared to take advantage of semantic search? The following is a presentation I gave for the fine folks at the DC, VA & MD Search Engine Marketing Group on January 16, 2014. Since slides only tell half the story, I’ll try to replicate as much of the talk as I can in this post. Also a big thanks to Haiku Deck for having such an awesome product.