A First Look at Google Contribute: Let Content Bring Home The Bacon

Consumers have always wanted entertainment on an a-la carte basis. This has been a hot topic in the cable TV market for a while. Why pay for channels you don’t watch? This same concept led to the success of Netflix and other internet connected media sources for mere dollars per month. Additionally the success of skip-the-commercials technology is a must-have for many people, whether a TiVo or a DVR.

This is what Google Contribute essentially is; skip the commercials for a few dollars per month. I signed up as soon as I heard of it, and received my invite this week (4/24/15). I immediately clicked though, set up my payment information and hit the (virtual) streets. Here is my first impression.

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How To Do A Content Audit Pt 2: The Qualitative Audit

It’s been a year and a half since writing how to do a quantitative content audit, so it would be an understatement to say this is overdue. The quantitative audit dealt strictly with objective analytics and page elements, utilizing various data sources to create an unbiased inventory. Now we move on to the qualitative content audit, which requires subjective views and expertise to provide value. Although subjective, qualitative data collection is necessary to gauge the full effectiveness of your web content, whether you’re about to complete a redesign or just keeping tabs on your content marketing strategy.

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5 Viral Ideas That Demand Dedicated Servers

This post is from special guest Anthony Pensabene. Anthony is a cool guy, and this site hasn’t been updated in months!

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Content Strategy in the Age of Semantic Search

What does an effective content strategy look like, when specifically geared to take advantage of semantic search? The following is a presentation I gave for the fine folks at the DC, VA & MD Search Engine Marketing Group on January 16, 2014. Since slides only tell half the story, I’ll try to replicate as much of the talk as I can in this post. Also a big thanks to Haiku Deck for having such an awesome product.

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How I Grew Sales 400% With Just Instagram & SEO

This campaign was interesting and fun as it was the first time I tried Instagram as a lead gen channel, rather than taking pictures of cars or our cat. Combined with SEO strategies, this case study resulted in an overall 400% increase in sales.

A new business asked me to help to drive traffic to their site through inbound channels (without paid assistance). Starting from scratch with no other sources of traffic besides the occasional Facebook referral, it was the perfect oppotunity to try something new. The product is a locally relevant, custom made item which is both targeted to Richmond, VA and highly visual. Without giving it away, if you’ve ever been to Richmond you’ve definitely seen these on the backs of cars, fixie bikes, storefronts, etc. This business takes it one step further with highly customized versions- similar enough to be recognizable but different enough for personalization and individuality.

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