A First Look at Google Contribute: Let Content Bring Home The Bacon

Consumers have always wanted entertainment on an a-la carte basis. This has been a hot topic in the cable TV market for a while. Why pay for channels you don’t watch? This same concept led to the success of Netflix and other internet connected media sources for mere dollars per month. Additionally the success of …

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How To Do A Content Audit Pt 2: The Qualitative Audit

It’s been a year and a half since writing how to do a quantitative content audit, so it would be an understatement to say this is overdue. The quantitative audit dealt strictly with objective analytics and page elements, utilizing various data sources to create an unbiased inventory. Now we move on to the qualitative content …

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