Harris Schachter

Harris Schachter is a caffeine-powered robot, built with the brain of a marketer, the eyes of a UX designer, the ears of a psychologist, and the mouth of a copywriter - with calculators for arms. Read more here.

How To Do A Content Audit Part 1: The Quantitative Inventory

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Overview With all the buzz about content strategy, it can be dizzying trying to decide where to start. Inspired by Kristina Halvorson and Melissa Rach’s book, Content Strategy For The Web (second edition) this post is meant to describe one method of accomplishing the first step in the planning process; a Quantitative Inventory. As described so …

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