It’s no mystery that in the SEO industry there is a desire to abandon the “SEO” label due to negative perceptions and skill-limiting connotations. Professionals are trading in the term “SEO” for newer, fresher titles like “inbound marketer,” “earned media marketer,” and even sticking strictly to “content marketer.” While some are abandoning the three letters …
Search Experience Architecture: Where I’m Going and Why Read More »
Like most, I find myself using the iPad more and more for everyday browsing. Although it is convenient, the utility (as an internet marketing professional) is greatly reduced now that I’m used to the SEO plugins, extensions and tools available on via desktop. It feels like something is missing- sort of like those days when …
iPad Apps for SEO: Work Has Never Been This Laid Back Read More »
Recently, I saw a commercial for the new Toyota Camry. Now, being a car guy it wasn’t the Camry that caught my attention, but rather a new piece of technology inside it – a console with built-in Bing search. The SEO in me quickly kicked the car guy to the curb. Could this be a …
Link building. Just hearing these words conjures up memories of long nights, long email lists, and even longer wait times hoping to hear back from webmasters. Of course, we are all searching for ways to make this process easier in regard to time, cost, and energy. There are numerous strategies for link building, of which …
On September 25th, I was invited to be a panelist at a Richmond Content Strategy meetup, due in large part to my post on how to do a quantitative content audit. This post is meant as a thank-you for those in attendance, as well as for those interested in Content Strategy in general. The following …
