Creating Findable Content: SEO for Non-SEOs

I had the pleasure of presenting the following to a great group of content strategists, designers, developers, and business owners at RVA Content Strategy on October 1, 2013. The theme of it was in honor of the conclusion of one of my favorite shows, Breaking Bad.

Check it out, and have an A-1 day!

 

Links

How to Find What Your Prospects Seek:

• Soovle
• SEOchat Suggest Tool
• Q&A Sites
• Keyword Planner
• Ubersuggest
• Mergewords
• Social Mention
• Google Alerts
• Talkwalker
• Radian6
• BuzzStream
• Fresh Web Explorer
• Google Trends
• How to Do Keyword Research for SEO

Ideas for Content Creation:

• Re-create outdated content
• Content Idea Generator
• Portent’s Title Maker
• Reverse-Engineer it
• Idea Dashboard
• Make Data Interesting
• Backlink tool + Wayback Machine

Technical Stuff

• User Agent Switcher
• Page Load Time
• Header Response Codes
• Social Media Meta Data

Content Presentation on the SERP

• Preview them
• Test Them
• Structured Data

Inspiring Links and Shares

• Find broken links
• Email site owners
• Hashtags
• Optimize for Social Media
• Followerwonk