Search Experience Architecture: Where I’m Going and Why

It’s no mystery that in the SEO industry there is a desire to abandon the “SEO” label due to negative perceptions and skill-limiting connotations. Professionals are trading in the term “SEO” for newer, fresher titles like “inbound marketer,” “earned media marketer,” and even sticking strictly to “content marketer.” While some are abandoning the three letters …

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iPad Apps for SEO: Work Has Never Been This Laid Back

Like most, I find myself using the iPad more and more for everyday browsing. Although it is convenient, the utility (as an internet marketing professional) is greatly reduced now that I’m used to the SEO plugins, extensions and tools available on via desktop. It feels like something is missing- sort of like those days when …

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