It’s been a year and a half since writing how to do a quantitative content audit, so it would be an understatement to say this is overdue. The quantitative audit dealt strictly with objective analytics and page elements, utilizing various data sources to create an unbiased inventory. Now we move on to the qualitative content […]
How To Do A Content Audit Pt 2: The Qualitative Audit Read More »
This post is from special guest Anthony Pensabene. Anthony is a cool guy, and this site hasn’t been updated in months!
5 Viral Ideas That Demand Dedicated Servers Read More »
What does an effective content strategy look like, when specifically geared to take advantage of semantic search? The following is a presentation I gave for the fine folks at the DC, VA & MD Search Engine Marketing Group on January 16, 2014. Since slides only tell half the story, I’ll try to replicate as much
Content Strategy in the Age of Semantic Search Read More »
This campaign was interesting and fun as it was the first time I tried Instagram as a lead gen channel, rather than taking pictures of cars or our cat. Combined with SEO strategies, this case study resulted in an overall 400% increase in sales. A new business asked me to help to drive traffic to
How I Grew Sales 400% With Just Instagram & SEO Read More »
I had the pleasure of presenting the following to a great group of content strategists, designers, developers, and business owners at RVA Content Strategy on October 1, 2013. The theme of it was in honor of the conclusion of one of my favorite shows, Breaking Bad. Check it out, and have an A-1 day!
Creating Findable Content: SEO for Non-SEOs Read More »
