On September 25th, I was invited to be a panelist at a Richmond Content Strategy meetup, due in large part to my post on how to do a quantitative content audit. This post is meant as a thank-you for those in attendance, as well as for those interested in Content Strategy in general. The following are some of my most commonly used tools and resources for Content Strategy and Content Marketing, as well as some recent relevant blog posts. This list will likely change over time, so be sure to check back in the future.
Tools For Content Development:
Q and A Sources For Content Development:
- Quora
- Answer Bag
- Ask Me Help Desk
- Wiki Answers
- Inbox Q
- BlurtIt
- Answers.com
- Askville
- Hubpages
- Able2know
- LinkedIn Answers
- Xperlink
- Focus
Measuring Content Effectiveness:
Technical Tools for Content Strategy and SEO:
Demographic and Audience Research:
- Comscore Search Planner
- QuantCast
- Nielsen MyBestSegments
- Facebook Insights for Fan Pages (Accessible to page admins)
Data and Data Visualization Tools:
Keyword Research:
- Soovle (Google Instant)
- Thinkmap Visual Thesaurus
- Wordstream Niche KW tool
- Merge Words
- Google Adwords Keyword Tool
- Ubersuggest
- Ontolo Keyword Generator
Content Strategy Blogs:
Content Strategy Blog Posts of Worthy Mention:
- The Key to Effective Web Content
- Active vs. Passive Content
- Content Marketing – Think Campaigns, Not Just Links
- The Ultimate Guide to Content Planning
- Branded Content Marketing
- What is a Content Strategy and Why Do You Need It
- Want Links? Invest in Superb Content
- Content Recall
- 21 Types of Content Audiences Love
- Content Marketing Tactics and Best Practices
- Content Marketing for Small Businesses
- Creating and Editorial Calendar for Content Marketing
- What Makes a Quality Site
- The Part of Content Marketing Everyone Skips Over
- The Definitive Guide to Awesome Web Content
- In-Depth Guide to Content Creation
- How to Build and Operate a Content Marketing Machine
- SEO Guide to Creating Viral Linkbait and Infographics
- 10 Ground Rules for Content Marketers
- 7 Tenets for Branded Content Creators
- Keyword-Level Demographics
Books and eBooks:
- Content Marketing Playbook – Joe Pulizzi
- Optimize – Lee Odden
- Content Rules – Ann Handley
Thanks to everyone who attended, I had a great time.