What does an effective content strategy look like, when specifically geared to take advantage of semantic search? The following is a presentation I gave for the fine folks at the DC, VA & MD Search Engine Marketing Group on January 16, 2014. Since slides only tell half the story, I’ll try to replicate as much …
This campaign was interesting and fun as it was the first time I tried Instagram as a lead gen channel, rather than taking pictures of cars or our cat. Combined with SEO strategies, this case study resulted in an overall 400% increase in sales. A new business asked me to help to drive traffic to …
I had the pleasure of presenting the following to a great group of content strategists, designers, developers, and business owners at RVA Content Strategy on October 1, 2013. The theme of it was in honor of the conclusion of one of my favorite shows, Breaking Bad. Check it out, and have an A-1 day!
It all started with AOL’s leaked click through rates in 2006 that revealed to us the percentage of clicks each ranking position received – a mystery previously unsolved. This was the first stepping stone in the attempt to not only estimate current traffic, but estimate potential traffic. In the years since, there have been numerous …
Forget Industry Data – Here’s How To Find Your Own SERP CTR Curve Read More »
We all know social media activity can boost organic search visibility, acting as signals by which search engines judge content quality. But what are the negative effects of such an interaction, if there are any? Furthermore, if social indicators are used to judge content, why are algorithm updates still spoken of in relation to links? …
Negative Social Citations: Is The Search & Social Glass Half Empty? Read More »
